What is Maladjusted Marketing?

When times are changing the critical task is not to know the right answers but to know the right questions.

Maladjusted Marketing is about seeking out and asking the right questions.

It is about feeling uncomfortable with those who purport to know (and sell us) answers.

If you, as a marketer, are feeling comfortably adjusted to the challenges of digital transformation, Big Data and blockchains, you are probably mistaking comfort for complacency.

It is good to feel uncomfortable: it is OK to be a Maladjusted Marketer.